Press & Media
Everything you need to tell the TapTap Buddy story. Download brand assets, read our founder's story, and connect with us for media inquiries.
Brand Assets
Logo
Use the TapTap Buddy logo on a white or light background for best visibility. Do not alter proportions or colors.
Brand Colors
TapTap Purple (Primary)
#7c3aed
Buddy Blue (Secondary)
#3b82f6
Safety Green (Success)
#10b981
Usage Guidelines
- Always refer to the brand as "TapTap Buddy" (two words, both capitalized). Never "TapTapBuddy" or "Tap Tap Buddy".
- Do not place the logo on busy or low-contrast backgrounds.
- Maintain clear space around the logo equal to at least half the logo height on all sides.
Our Story
"Founded by Ishika, who was 11 when she created TapTap Buddy after a medical emergency at her house left a room full of people unable to reach anyone who could help."
What started as a late-night Google search turned into a mission to keep every child safe. Ishika discovered NFC technology and realized it could bridge the gap between a child in distress and the adults who can help, instantly, with no app to download and no account to create.
TapTap Buddy launched in 2025 with a simple promise: buy once, protected forever. The emergency profile never expires and never requires a subscription. No tracking, no compromises on children's privacy.
Key Facts
Founded by a Kid
Ishika was 11 years old when she built TapTap Buddy, making it one of the few child-safety products created by a child.
Launched 2025
Product launched with the core belief that child safety should be simple, affordable, and accessible to every family.
Mission
To ensure every child can be connected with help instantly, regardless of circumstances — no apps, no subscriptions, no barriers.
In the News
Young girl invents TapTap Buddy to help kids navigate medical emergencies
FOX43 profiles Ishika Talreja and the NFC wristband she built so that anyone who finds a lost or hurt child can reach the family straight away, without an app or a subscription.
August 5, 2026
Cumberland County girl creates app to help during medical emergency
CBS 21 covers how TapTap Buddy uses an NFC chip in a wristband or keychain to carry a child’s emergency contacts and medical details, and how parents stay in control of what is shown.
Sujan Upreti · August 17, 2026
Innovation in Action
TapTap Buddy founder Ishika Talreja earned 1st place at the PA Media and Design Regionals held at Capital Area Intermediate Unit (CAIU) for her child safety project.
April 8, 2026
Broadcast Clips
The full segments, as they aired.
FOX43 News
Young girl invents TapTap Buddy to help fellow kids
August 5, 2026
CBS 21 News
Cumberland County girl creates app to help during medical emergency
August 17, 2026
Follow the Journey
Ishika documents building TapTap Buddy on Instagram.
Media Asset Library
These images are free to use in editorial coverage of TapTap Buddy or its founder, with credit to TapTap Buddy. Click any image to download the full-resolution file. Please do not crop out or recolour the logo, and do not use these assets to imply an endorsement.
Product photography
Clean shots of the wristband and keychain, suitable for print or web. These are the best choice for illustrating a story about the product itself.
Blue wristband with emergency profile
JPEG · 2200 × 2200 · 168 KB
Pink wristband with emergency profile
JPEG · 2200 × 2200 · 160 KB
Blue keychain on a backpack
JPEG · 2200 × 2200 · 297 KB
Pink keychain on a backpack
JPEG · 2200 × 2200 · 235 KB
Blue and pink wristbands together
JPEG · 800 × 800 · 25 KB
Blue wristband, isolated on white
JPEG · 800 × 800 · 18 KB
Pink wristband, isolated on white
JPEG · 800 × 800 · 18 KB
Founder photos
Photographs of founder Ishika Talreja. Please credit these to TapTap Buddy. For an interview or a fresh portrait, email us and we will arrange it.
Campaign graphics
Branded artwork from our own campaigns, showing where a wristband helps and how it compares to the alternatives. The children shown are illustrative models, not customers, so please do not present these as documentary photographs.
One second. Gone.
JPEG · 1600 × 1600 · 222 KB
One stop. Lost.
JPEG · 1600 × 1600 · 229 KB
Looked away. Gone.
JPEG · 1600 × 1600 · 222 KB
Wrong gate. Lost.
JPEG · 1600 × 1600 · 207 KB
Next aisle. Lost.
JPEG · 1600 × 1600 · 213 KB
One ride. Gone.
JPEG · 1600 × 1600 · 225 KB
One umbrella. Lost.
JPEG · 1600 × 1600 · 244 KB
One swing! Gone.
JPEG · 1600 × 1600 · 242 KB
Glass between. Lost.
JPEG · 1600 × 1600 · 202 KB
Non-verbal? Let the band speak.
JPEG · 1600 × 1600 · 252 KB
For kids who need a little extra help
JPEG · 1600 × 1600 · 284 KB
Best grandparent gift, ever.
JPEG · 1600 × 1600 · 271 KB
5,000 strangers. One tap home.
JPEG · 1600 × 1600 · 254 KB
Tap. View. Call.
JPEG · 1600 × 1600 · 218 KB
5 minutes. Protected for years.
JPEG · 1600 × 1600 · 181 KB
Sharpie vs TapTap Buddy
JPEG · 1600 × 1600 · 174 KB
Paper cards vs TapTap Buddy
JPEG · 1600 × 1600 · 190 KB
GPS trackers vs TapTap Buddy
JPEG · 1600 × 1600 · 191 KB
Why TapTap Buddy?
JPEG · 1600 × 1600 · 158 KB
Need a different crop, a higher-resolution file, or broadcast footage? Email hello@taptapbuddy.com and we will send it over.
Boilerplate & Bio
Copy-ready text you are welcome to quote directly.
About TapTap Buddy
TapTap Buddy makes NFC-enabled safety wristbands and keychains for children. Anyone who finds a lost or hurt child can tap the band with a smartphone to see the emergency contacts, medical details and care instructions the parent chose to share, then call the family straight away. There is no app to download, no account for the finder to create, and no subscription to keep the profile live. The company was founded in 2025 in Cumberland County, Pennsylvania.
Founder bio — Ishika Talreja
Ishika Talreja was 11 years old when she created TapTap Buddy in 2025, after a medical emergency at her house left a room full of people unable to reach anyone who could help. She researched the problem herself, landed on NFC as the simplest technology a stranger could use without instructions, and designed the wristband around it. In April 2026 she took 1st place at the PA Media and Design Regionals held at the Capital Area Intermediate Unit.
Product Information
For Journalists
TapTap Buddy is an NFC-enabled child safety wristband that provides instant access to a child's emergency contacts, medical information, and care instructions — all with a single tap from any smartphone. Designed for children with medical conditions, special needs, or any family that values peace of mind, TapTap Buddy requires no app download, no account, and no ongoing subscription to keep a child's emergency profile live.
NFC Powered
Works with any modern smartphone — just tap to access
No App Needed
Zero downloads required — opens directly in the browser
Parent-Controlled
Parents choose exactly what a helper can see
Waterproof
Durable enough for pools, rain, baths, and everyday adventures
Media Contact
For press inquiries, interview requests, or additional assets, reach out to our media team.
hello@taptapbuddy.comWe typically respond to media inquiries within 24 hours on business days.